Design Thinking Is Not Thinking Like A Designer, It’s Channeling Personas

by d.school.stanford.edu

Why Teach Personas in Design Thinking

The Persona Approach to Design Thinking

Detective (stage: empathy, problem definition)

Inner Child (stage: empathy, ideation)

Alien (stage: ideation, problem definition)

Magician (stage: ideation, prototype)

Nerd (stage: problem definition, test)

Crash Test Dummy (stage: prototype, test)

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Creative Disruptor I Innovation Strategist I Systems Builder #MoreThanMyTitle #HybridProfessional

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Sarabeth Berk, Ph.D.

Sarabeth Berk, Ph.D.

Creative Disruptor I Innovation Strategist I Systems Builder #MoreThanMyTitle #HybridProfessional

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